Session 1 Exercice 2

What attracts Gen C to these properties and why?

Virgin Hotel
Virgin Hotels tend to attract generation C by changing the ideas that we have about hospitality. They want to break the usual process that each client is going through when they go to an hotel. The designing of the Room is made around the most important place for young generations: the dressing room. The services offered are made the easiest as possible as generation C doesn't have Time to lose. For example the internet doesn't require and code as in other hotels You might have to go to the reception to get a code and There is often connection problems.
The website of the Chicago Virgin Hotel is made like a social media website. There are lots of similarities with for example Pinterest with squares getting You through each service that the hotel offers. There are lots of pictures and the leastleast text as possible. Each Word used has been chosed to make an impact on the young generation.
The hotel offers all the basic services but adapted to generation C to create easy social experiences: check in and check out can be made at any time, as I said before There is no internet connection code,  There are social Hours and the drinks are at the same price as everywhere to promote social meetings. They also have developped their own mobile application and also The Know which allow the guests to give their preferences to the hotel's employees for their future stays.

Radisson Red
This hotel has developped a concept based on super modern design in order to attract the generation C in particular. They have included social spaces for people to meet and open spaces to promote meetings among people. The hotel is full on new technology in the rooms, in the common spaces and the top high technology features in the meeting rooms. The hotel wants to attract the young generation by focusing on the technology, the app and the almost futuriste features with a reference that they have used everywhere inside the hotel: the red color that would work as a point of reference for the hotel. They have instaured a way of life inside the hotel and they state directly on the website that they want to be different.
The hotel website has the least features as possible so the young generation won't be overwhelmed by too many informations. Sobriety is the concept they have used: lots of pictures and short texts and sentences. You roll the on the website as on a mobile phone screen.
The hotel provides an application, meeting event studios,a bar with food and drinks and spaces to meet, play and be social. They offer social experiences to the clients thanks to all the features that are made to meet and interact with the others.