In the hospitality industry, customers make choice on what places offer but also more and more about the reputation of the place made by previous visitors. An influencer is one of those people that can provide living or personal feedbacks on hotels, spas or restaurants. An influencer could be more efficient to promote hotels or restaurants by reaching the right segment of customers because he is part of the audience and so he has more ability to know the demand of the clients, what they are looking for exactly. Furthermore, an ifluencer is more listened by the people than traditional ways of advertising. Nowadays wee are constantly on social media and we like as consumers to interact with people that have knowledges about a certain subject and with whome we can interact directly. And because an influencer could be well-known personnality, people might want to go to the same place as same and they might by more encline to believe their opinions or advices about a specific hotel or restaurant. Finally an influencer may have a huge network of followers that would spread the information about an hotel or a spa and so they would promote it in a much more efficient way than traditional marketing.
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