Marriott Travel Briantly

Webinar Assignment

Webinar: Connecting with Travelers to Drive Direct Booking & Loyalty
Presenter: Daniel E.Craig founder of Reknown
Link: Webinar
Slide deck: Slides

By attending this webinar I learned really important notions and tips on how to increase customers' loyalty. More and more people are now booking online by using travel agencies and OTAs that are not looking for customers' loyalty. So hoteliers now want to get back direct booking and guests' loyalty.
Here are the notions and tips given in the webinar that seems to me the most relevant and that need to be taken into account in order to drive direct booking and guests loyalty:
- focus on guest service that can't be done by online travel agencies
- create contacts as much as possible to drive loyalty
- mobile booking has double in the past year
- SMS communication has increased dramatically over voice communication
- it's essential to be close to the guests and engage communication
- use multiple forms of expressions
- extend personnal touch
- a better communication is synonymous of greater guest loyalty
- engage communication before the guest's arrival
- connect during the stay and ask guests how thay want to communicate
- use software that create widget on your website that gives to the customer the travel agencies' prices for the same chosen dates
The first benefits from attending the webinar is that you get precised information about a specific subject which is developped in details by someone who has great knowledges in the subject. Another benefit is that the webinar is interactive thanks to the slidedeck so you get more involved as if you were reading the same information in a book; it catches the attention of the audience.
If I had to organize a webinar I would use more visuals on the slidedeck and also some videos to illustrate the sayings.

Homework for Session 6 Hospitality Social Media

Mobile App Session 5

Session 4 DudaMobile Website

Mobile Website Hotel Cheval Blanc St Barth

DudaMobile Website 

The current mobile website of the hotel is really beautiful but I though that there were not enough information and only pictures. If you don't know the hotel you can't really know what kind of services they are offering unless you go on their non mobile website. So I put the minimum words as possible but I tried to give some additional information to the mobile website users while at the same time keeping the website thumbable. 

Influencer Campaign Le Meurice

Influencer Campaign

Homework for Session 3 Influencers

Why influencer marketing can benefit a hotel, or restaurant, or spa better than "traditional marketing"?

In the hospitality industry, customers make choice on what places offer but also more and more about the reputation of the place made by previous visitors. An influencer is one of those people that can provide living or personal feedbacks on hotels, spas or restaurants. An influencer could be more efficient to promote hotels or restaurants by reaching the right segment of customers because he is part of the audience and so he has more ability to know the demand of the clients, what they are looking for exactly. Furthermore, an ifluencer is more listened by the people than traditional ways of advertising. Nowadays wee are constantly on social media and we like as consumers to interact with people that have knowledges about a certain subject and with whome we can interact directly. And because an influencer could be well-known personnality, people might want to go to the same place as same and they might by more encline to believe their opinions or advices about a specific hotel or restaurant. Finally an influencer may have a huge network of followers that would spread the information about an hotel or a spa and so they would promote it in a much more efficient way than traditional marketing.